Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MSc 1 year full-time, 2 years part-time
What marketing and business challenges do organisations face at different stages of their growth? How do different cultures and countries impact marketing strategy?
Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.
You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.
Topics include:
This course is delivered by Essex Business School at our Southend Campus. We attract students and staff from around the world; our current Masters students across our two campuses join us from more than 40 countries. Essex is a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. Where could be more appropriate to study entrepreneurship and international marketing?
By studying with us, you gain a qualification from a business school ranked in the top 25 in the UK for research excellence (REF 2014). A Masters from Essex Business School can give you the best foundation to build your international marketing career.
MSc International Marketing and Entrepreneurship is also available to study part-time and you may be eligible for University of Essex scholarships or discounts for Masters study.
Professional accreditation
This course is accredited by The Chartered Institute of Marketing (CIM).
We will consider all applicants with 2:2 or above, or equivalent international qualifications. For some courses, there may be additional requirements which can be found on our website.
For fees and funding options including scholarships available please visit website to find out more
A Master’s degree in International Marketing and Entrepreneurship will provide you with a solid foundation on which to build your international marketing career or start your own entrepreneurial venture. You will gain a clear grasp of international marketing strategy and how innovative approaches to new business creation can be applied across international borders – opening the door to global opportunities.
Modern marketers must be creative and ethical. They must innovate and consider the impact of marketing on wider society. Our curriculum aims to develop your creativity and critical thinking. Core modules such as International Marketing Strategy and Planning and Theories and Practice of Entrepreneurship will equip you with an understanding of the strategic and functional aspects of international marketing, the challenges international marketers face and the range of economic, sociological, psychological and managerial theories of enterprise creation and development.
Many of our graduates go on to set up their own businesses or manage marketing activities in organisations of all sizes. Recent graduate destinations include high profile organisations and SMEs such as:
Founded by Sir Albert Sloman during the peak of the counterculture, the University of Essex was built to be “a new kind of university…where rese...
