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MA Luxury Brand Management

  • DeadlineStudy Details:

    FT 1 year

    Intake date: September

Course Description

In our unique MA Luxury Brand Management course in London, you will marry creativity and innovation models with an in-depth understanding of the success factors behind smart luxury and the products, services and experiences that have arisen as a result.

With the advent of new technology, luxury markets are more competitive and complex than ever. You will explore the context and influences behind these shifts and help redefine what luxury means in a global context and in the era of Industry 4.0. You will learn to effectively analyse customer market data and really get under the skin of the luxury customer of today and tomorrow.

Do you wish to master the tools and strategies to thrive as a decisive leader in the global luxury market? Once you’ve graduated from our one-year Luxury Brand Management degree, you’ll have everything you need to launch and accelerate a successful career in the world of luxury, whether it’s in fashion, travel, wellbeing or other areas of future luxury.

Entry Requirements

A lower second-class honours (a 2:2, or equivalent non-UK qualifications) in a relevant subject, or an equivalent professional qualification in a related subject.

If you are applying directly from an undergraduate degree course without experience or professional practice, you must be able to demonstrate a good knowledge of your chosen subject area.

Fees

See our website for fees

Student Destinations

These are the types of luxury brand management jobs you could potentially move into after graduation:

  • Communications Manager
  • Corporate Social Responsibility Manager
  • Luxury Buyer
  • Strategy Consultant
  • Fashion Investment Analyst
  • Internet Project Manager
  • Head of Sales
  • Brand Manager

Module Details

Key study topics

  • Develop knowledge and research on the luxury sector, especially emergent markets in the BRIC countries, as well as current lead sectors in Europe and North America
  • Develop a framework for designing a unique brand concept and identity supported by a branding strategy for generating commercial, social and environmental value
  • Explore the context, scale, scope and shift in strategies within the luxury landscape – its territories, economics, design style and experiential influences
  • Define ‘future luxury’ in the 21st century in terms of products, services and experience

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