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MA Luxury Fashion Brand Management

  • DeadlineStudy Details:

    MA 1 year full-time

Course Description

International luxury fashion brands inspire and inform the zeitgeist of the global fashion industry. The management of these elite organisations requires the application of creativity and strong business acumen at every level. Our MA Luxury Fashion Brand Management course aims to provide advanced skills and knowledge in contemporary and emerging branding and fashion management practice and theory.

What you’ll study

The course examines the organisational development and sustainability of high-profile luxury brands and the creation of unique and individualised products and services. Marketing and branding strategies are analysed and critically evaluated as organisational functions. Branding practice focuses on brand equity and brand management, product innovation, the consumer experience, digital environments, e-commerce and luxury brands, brand and marketing metrics and performance measurement, consumer and international culture, IPR law and the copy culture.

Entry Requirements

  • 2.2 honours degree.
  • Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis.

Other requirements:

You are asked to use your Personal Statement to illustrate your knowledge and perspective on an aspect of the fashion industry.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

You might be able to get a scholarship to help fund your studies. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.

Student Destinations

This course will prepare you for senior management roles across the fashion industry, in areas such as:

  • luxury brand management
  • fashion management
  • product development
  • brand management
  • marketing roles
  • buying for the luxury sector
  • retail management
  • fashion consultancy
  • sourcing and supply chain management
  • ethics and sustainability in the luxury fashion industry
  • fashion communications and PR
  • fashion journalism

The skills and knowledge you’ll learn through this course will be transferable to roles within other industries.

Module Details

Term 1

  • Culture & Collaboration
  • The Fashion Industry
  • Specialist course module: (Fashion Communications, Fashion Marketing, Luxury Fashion Brand Management, International Fashion Management)

Term 2 – choose two

  • Advancing Research Design
  • Studio Practice
  • Industry Practice
  • Professional Practice

Term 3

  • Personal Project

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