Advert
Advert

MSc Marketing

  • DeadlineStudy Details:

    MSc Full-time 1 year

Course Description

Are you looking to forge a career in marketing? Hone the relevant practical and analytical skills and put them into action on a leading brand project – on this full-time Marketing MSc taught by Loughborough’s industry experts.

Marketing is the hub of all modern business – no company can survive long without it. In a world of constantly changing consumer habits and technological advances, this master’s will set you up for exciting and creative career opportunities in marketing roles across digital, retail, advertising, manufacturing and finance.

A robust academic foundation with real-world relevance

On this full-time, one-year programme, you’ll discover the secrets behind effective strategic marketing management in a global marketplace, learn to conduct and analyse market research, and explore the marketing mix in an international context.

Studying with leading researchers, academics and practitioners, many whom are world-renowned in their fields, you’ll benefit from the latest marketing insights while gaining a solid academic foundation in the subject.

Entry Requirements

A good honours degree typically in a non-business field though those with a business background will be considered.

Ask a question

Fees

For fees and funding options, please visit website to find out more.

Programme Funding

There are lots of options available to you to fund your master’s programme, from alumni bursaries to school and department scholarships and government loans.

Student Destinations

In addition to specialist marketing and roles in advertising and PR agencies, you can take many paths with this degree. Marketing is a core element of all organisations and opportunities exist across industry sectors – private, public and voluntary.

The CIM Level 6 Diploma will give you the edge when job-seeking as it’s highly regarded by employers.

Graduates of this degree have taken their skills into wide-ranging roles including:

  • Marketing Executive
  • Account Manager
  • Brand Executive
  • Business Development Manager
  • Buying Assistant
  • Digital Marketing Consultant
  • Digital Marketing Executive
  • Ecommerce Marketing Executive
  • Head of Sales
  • Innovation Service Specialist
  • Junior Manager
  • Marketing Specialist

Module Details

Semester 1

Compulsory Modules

  • Human Resource Management
  • Marketing in the Organisation
  • Innovation and Entrepreneurship
  • Market Research Methods

Semester 2

Compulsory Modules

  • Personal Development for Employability
  • Digital Marketing and Social Media
  • Making Marketing Work

Optional Modules (choose two)

  • Business Environment Analysis
  • International Marketing
  • Services Management
  • Global Logistics and Supply Chain Management
  • Brand Management
  • Marketing Communications
  • International Entrepreneurship and Migration
Summer

Compulsory Modules

  • Global Strategic Management
  • Strategic Marketing Solutions

Loughborough Business School Campus

Where is Loughborough Business School?

Videos

View Website

University Profile