This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics.
UK Upper Second Class (2:1) (Honours) or equivalent.
Relevant professional qualifications related to the field of marketing and work experience in an associated area will be considered.
Home and EU students tuition fee per year 2018/19*: £10,400 International students tuition fee per year 2018/19*: £17,500
On graduating with a MA in marketing you will have a theoretical and empirical knowledge of marketing and employed a variety of academically based marketing techniques and practices as well as a critical awareness of current issues at the forefront of marketing in society. Our graduates are highly employable with the potential to move into variety of different marketing-related roles.
Pre-course preparation
Royal Holloway, University of London, is one of the UK’s leading research-intensive universities, home to some of the world’s foremost authorities in ...