Today’s marketers need to be adept in a range of areas from analysing market trends to developing strong marketing strategies and effective product development processes. Understanding the theory and frameworks that underpin contemporary marketing thinking is critical. Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), our MSc Marketing degree develops the strengths, abilities and understanding that employers are looking for.
Through interactive and applied learning, you will look at the fundamental issues and concepts of marketing practice, examine consumer markets and behaviours that influence global strategies, and understand the role of marketers in product innovation. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in-company experience project, or a business research project.
Designed for aspiring marketers
This course is aimed at students from a range of backgrounds who don’t necessarily have a background in marketing. Whether you want to work for a major international organisation or small-scale start-ups, our MSc Marketing degree will ensure you learn the theory, tools and techniques needed to develop into an effective marketing professional ready to operate at strategic and tactical levels in industry.
What you’ll gain from this degree?
This programme is open to graduates from any discipline and does not require marketing study to be completed at undergraduate level.
One year course
Two years with placement
For fees and funding options, please visit website to find out more
You might be able to get a scholarship to help fund your studies. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.
Our course is designed to produce graduates with an applied knowledge of marketing and product development processes, amongst many others. This is all crucial knowledge you will need to succeed in roles such as Marketing Managers or Product Marketing Managers.
Both Marketing Manager and Product Marketing Manager roles are similar, and as diverse as the industry you work in. From researching and analysing current and emerging trends, to gaining insight into customer needs and driving compelling campaigns, you will be involved in an exciting and rewarding career.
Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:
Semester One
Semester Two
Semester Three
Ongoing Learning
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