Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MSc 1 year full-time, 2 years part-time
What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?
Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.
On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.
MSc Marketing and Brand Management is designed to challenge aspiring and existing marketing professionals, therefore, you are required to have previously studied or worked in marketing to undertake this Masters degree.
You gain an in-depth knowledge of areas including:
At Essex Business School where MSc Marketing and Brand Management is based you will learn from expert academics and marketing practitioners who tailor their course content to the issues currently being faced by organisations around the world. Studying alongside other students with a marketing background you’ll build a deeper insight into marketing and brand management with a real-world focus. A Masters from Essex Business Schools can give you the best foundation to build your marketing career.
This course is also available to study part-time and you may be eligible for scholarships and discounts.
We will consider all applicants with 2:2 or above, or equivalent international qualifications. For some courses, there may be additional requirements which can be found on our website.
For fees and funding options including scholarships available please visit website to find out more
This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.
93% of our Essex Business School students are in employment or further study (Graduate Outcomes 2020).
Many of our graduates go on to manage marketing activities in organisations of all sizes. Recent graduate destinations include high profile organisations and SMEs such as:
We’re also proud of our student entrepreneurs, including international business incubator 0100Ventures and entrepreneurship website SlovakSTARTUP.
Founded by Sir Albert Sloman during the peak of the counterculture, the University of Essex was built to be “a new kind of university…where rese...
