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MSc Marketing Strategy and Innovation

  • DeadlineStudy Details:

    12 months full-time

Course Description

Our master’s in Marketing Strategy and Innovation gives you a sound understanding of the principles and state-of-the-art practices of marketing. This postgraduate degree aims to equip you with rigorous theoretical and practical knowledge of professional marketing practice, the quantitative and qualitative analytical skills required to make complex marketing decisions, soft skills to influence people and organisations such as team-working, communications and leadership.

Explore how to innovate and create a buzz about new launches. Gain the latest knowledge on customer analysis, advertising, digital and social media marketing, fashion brand management, storytelling, sponsorship and other current topics. Through subjects including ethics and corporate social responsibility, reflect on the impact of your own work and that of the industry.

Entry Requirements

  • A UK upper second class degree or above, or the equivalent from an overseas institution.
  • We accept applications from all academic backgrounds
  • Work experience is not a requirement of this course.

GMAT

We do not require a GMAT or GRE for this course but if you have already taken the test we would advise you to upload a copy of your result to your online application form.

Fees

Se our website for fees

Student Destinations

Recent graduates have secured positions in companies including:

  • Global Loyalty Executive – E-commerceHarvey Nichols
  • Marketing Specialist – Amazon Business
  • Marketing Team Leader – Monster Energy
  • Graduate E-commerce Executive – Trading and Marketing – The Hut Group
  • Business Development Manager – FBNX Region – Mintel

Previous graduates have gone on to work in agencies for marketing, advertising and digital, media & engertainment and financial services. Working across the UK, EU and Asia.

Module Details

What will you learn

  • Turn your curiosity about marketing and innovation into a new career, with no previous experience or study needed.
  • Learn from leading marketing practitioners and academics who bring their experience of business strategy and marketing to the classroom.
  • Make the most of Bayes London location, with close links to many start-ups and the opportunity to meet leading marketers from top brands such as Visa, Unilever and Interbrand.
  • Apply your learning in a strategy simulation game, a business pitch to a jury of London marketers and investors, and a launch marketing plan for a London start-up.
  • In term 3, choose from a business research project or electives, including international options, to tailor the programme to your ambitions.

Please see our website for current modules

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