Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MA 1 year, full-time
The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.
You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.
This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
2:1 degree in a relevant subject, or equivalent professional qualification.
We can give special consideration to you if you have significant work experience in a relevant field.
For fees and funding options, please visit website to find out more.
There are a number of possible sources of funding: loans and grants, bursaries and scholarships.
This Masters degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world.
Previous students have gone on to successfully find public relations jobs for employers such as global PR agencies Ogilvy and Weber Shandwick, at global brands such as Twitter and PlayStation, and in government communications, such as for the Beijing 2022 Winter Olympics, the government of Indonesia or in NGOs influencing policy in the European Union.
Core modules
Plus your Media and Communication Dissertation
Option modules
Choose one option module from:
Then choose two option modules from:
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