On this part-time digital marketing degree you’ll develop a firm understanding of the fundamentals of marketing. From this foundation we’ll teach you how to use these techniques in the digital realm to deliver powerful and engaging campaigns.

You’ll learn how to devise complex digital strategies and master social media and digital marketing tools. We’ll help you think with a digital transformation mindset that can help you make a big impact in your workplace.

We’ll also teach you how to focus and customise your campaigns to specific target audiences. This will help you deliver effective digital marketing, but also to measure and evaluate its reach.

Study Details:

30 months online part-time

Module Details:

Core units

  • Strategy for Integrated Communications
  • Digital Value Proposition Design
  • Acquisition for Organic and Paid Channels
  • Conversion Strategy
  • Content Marketing Strategy
  • Retention and Relationships
  • Analytics and Evaluation
  • Digital Masters Level Learning
  • Advanced Digital Marketing Dissertation Research Proposal
  • Digital Marketing Dissertation


Entry Requirements

A good British honours degree (or equivalent) in any subject. Students who wish to apply for exemption from particular modules can apply to have their experience (academic or professional) assessed under the prior accredited learning scheme.

Please see our website for how to apply

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Please see our website for how to apply

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University Hub

Manchester Metropolitan University

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