Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 12 months full-time, 16 months full-time (January intake), 24 months part-time
A future-focused programme exploring the changing fashion industry and the integration of fashion and lifestyle.
The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.
To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer’s way of life.
Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.
Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.
UK honours degree 2:2 (or equivalent).
Please see our website for fee information
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.
On graduating from this programme, students will join the group of British School of Fashion alumni, many of whom occupy a global presence, at senior level in the fashion industry.
Fashion and Lifestyle Brand Lab
Fashion and Lifestyle Marketing: Theories and Concepts
Consumer Insights
Career Planning and Professional Development
Fashion and Lifestyle Retail Experiences
Fair Fashion
Trend and Design Decisions
Introduction to Research Methods
Research Project
Glasgow Caledonian University – the largest and leading modern university in Scotland – is a vibrant, values-led university with campuses in th...
