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MSc International Fashion Marketing

  • DeadlineStudy Details:

    Based in New York – 1 year full-time, 16 months part-time

Course Description

Master the sustainable business of fashion, using integrated marketing to deliver systemic change and profitable sustainability.

The business of fashion is in the process of a radical transformation. New leaders are needed who can thrive on the challenges of globalization, new technologies and increasing (and justified!) demands for the industry to make a more positive impact on the environment and society. The unique Master’s in International Fashion Marketing program at Glasgow Caledonian New York College (GCNYC) is for people who want to take a truly global, interdisciplinary and cross-sectoral approach to transforming the fashion industry from the inside out.

As a research-based master’s degree, which draws on 144 years of academic excellence at our parent university in Scotland – this program will train you to apply only the most relevant academic theories from a variety of disciplines to real life challenges in fashion marketing and strategy.

You’ll work closely with a diverse cohort of fellow students and faculty with decades of experience to gain the global perspective, industry knowledge and strategic leadership skills needed for a successful career in the quickly evolving fashion industry. With a focus on profitable sustainability, you’ll learn to see the business of fashion as an instrument of change – and a force for the common good.

Entry Requirements

Four-year bachelor’s degree in any subject with a minimum GPA of 2.7 on a 4.0 point scale or a minimum UK 2.2 honors degree or equivalent international qualification from a recognized university

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Fees

Please see our website for fee information

Programme Funding

At GCNYC we believe that a university education is an investment for a brighter future. If you have the talent, ability and drive to study with us, we want to help you make the most of the opportunity, regardless of your financial circumstances.

As part of our institutional commitment to furthering the Common Good – and with the equally strong desire to build a diverse academic community made up of the most passionate students – we are proud to offer a number of merit-based scholarships.

Student Destinations

This program attracts hard-working, smart individuals who are passionate about careers where they can help their future employers (or their own ventures) achieve financial success without compromising on their personal values. In fact, this program trains students to see profitable sustainability as a key opportunity for fashion brands to gain an edge in this competitive field – capitalizing on that insight to help set them apart from other marketers in the industry.

The Master’s in International Fashion Marketing prepares you for a career in fashion in NYC and around the world, where you can create real change in your community and the industry at large.

Depending on their previous professional and academic experience – as well as their personal interests – graduates may be employed in areas such as marketing, market analysis, brand management, direct marketing, buying and merchandising, communications, media planning and more.

Module Details

Curriculum

  • Business Strategy as an Instrument for Economic, Social and Environmental Sustainability
  • Navigating Global Change: Business Practices for the Common Good
  • Value-Based Leadership Skills for an Interconnected World
  • Consumer Led Fashion Marketing
  • Strategic Decisions in the International Fashion Marketplace
  • Digital Fashion Branding and Delivery
  • Research Methods
  • Dissertation

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