Description

This course focuses on key discipline such as digital marketing, leadership and entrepreneurship applied in an international context.

This postgraduate degree is designed for marketing professionals and entrepreneurs who aim to improve their employability skills and theoretical knowledge of business and marketing. You will develop the skills and knowledge needed to develop a career in marketing.

The course has been designed for today’s modern marketer. Modules have been chosen to reflect the needs of marketing professionals specifically digital marketing; understanding the global customers and brand psychology. The course is made up of 8 modules, all covering a wide range of aspects within marketing. The strategic marketing and new venture development module will give you the practical skills to launch a new product or service onto the market, this module will be delivered in conjunction with more traditional dissertation which will develop the academic skills required of a postgraduate student.

Study Details:

1yr Full Time, 2yrs Part Time

Module Details:

The following are the core modules:
• International Leadership and Entrepreneurship
• International Marketing, Innovation and E-Commerce
• Digital Marketing
• Understanding the Global Customer
• Brand Psychology
• Strategic Management in a Global Context
• Research Methods and Ethics
• Strategic Marketing and New Venture Development
• Postgraduate Major Project

Student Destinations

This programme has been developed by academics, together with senior industry professionals, to encapsulate the exact requirements which are required by global marketing organisations. The course is designed to deliver exciting, relevant and forward thinking modules which will give students the skills and knowledge to fulfil their potential and further their career. Moreover, an MSc will provide the opportunity to progress to a DBA or PhD.

During your studies there will be the opportunity to participate in the Employability Scheme with the specific objective of enhancing your future employment prospects. This includes CV workshops, interview techniques, career counselling and visits from prospective employers.

Fees

Entry Requirements

Students must have equivalent of a UK first degree at 2:2 or above plus relevant experience.

AND

Have previously been taught in English and have sufficient command of English to undertake postgraduate study or have an IELTS (or equivalent) score of 6.5 or better.

If you have completed a bachelor’s degree or an equivalent non-UK qualification and did not achieve our required grades for entry, but can demonstrate that your life/work skills would make you suitable, you should still consider applying.

Please see our website for how to apply

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Key Information

Please see our website for how to apply


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University Hub

Anglia Ruskin University – London Campus

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