In today’s digital world there are more ways than ever to reach out to consumers.

Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.

Study Details:

1 year full-time

Module Details:

You’ll study eight core units, exploring topics like creative advertising, strategy for digital, international brand strategy and persuasive writing, as well as tackling a live client brief, before going on to complete a dissertation project.

You’ll also study an option unit, letting you choose a specialised subject – like content strategy, consumers in the digital environment or business-to-business marketing. And, with our internship programme, you could even gain work experience as part of your course.

Core Units

  • Advertising Strategy and Trends
  • Creative Advertising
  • Strategy for Digital
  • Persuasive Writing
  • Live Client Brief
  • International Brand Strategy
  • Masters-level Learning
  • Dissertation/Extended Research Proposal

Option Units

Choose one from a list including:

  • Content Strategy
  • Business-to-Business Marketing
  • Consumers in the Digital Environment
  • Internship Project


Entry Requirements

Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will consider your application if you have significant, relevant experience or degree equivalent professional qualifications.

Please see our website for how to apply

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Please see our website for how to apply

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Manchester Metropolitan University

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