Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via different online channels. With so much competition, connecting with customers has never been more important.

Whether you want to move into a career in marketing or build on your existing marketing knowledge, this degree is ideal.

It covers traditional and digital marketing strategies and theory. You’ll explore the latest thinking and techniques in the field to learn how to succeed in this competitive sector.

Study Details:

1 year full-time

Module Details:

You’ll study eight core units and one option unit. As part of your core units you’ll carry out a Live Client Brief, where you’ll be matched with a business organisation seeking solutions to an issue related to your subject area.

Core Units

  • Marketing in Practice
  • Critical and Contemporary Issues in Marketing
  • Strategy for Digital
  • Business to Business Marketing
  • International Brand Strategy
  • Live Client Brief
  • Masters-level Learning
  • Dissertation / Extended Research Proposal

Optional Units

You will choose one from a list including:

  • Consumers in a Digital Environment
  • Content Strategy
  • Persuasive Writing


Entry Requirements

Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will also consider your application if you have significant, relevant experience or degree-equivalent professional qualifications.

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Manchester Metropolitan University

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