Learn the principles of place management and place making. You’ll look at the role of marketing and branding in town centre improvements, and develop strategic knowledge that can help bring about positive economic change. Developed in partnership with the Institute of Place Management, this part-time course will give you the practical skills to succeed.

As well as destination marketing and branding, you’ll also gain an insight into the importance of place intelligence and forecasting. You’ll refine your leadership skills as you study modules on governance and learn how to build lasting and effective partnerships.

Study Details:

Part-time: MSc 2 years, PgDip 16 months, PgCert 8 months A blended learning delivery model is adopted. Each 30 credit unit is delivered through a 3-day blocks of master classes, followed by distance learning and tutor support

Module Details:

Core Units

  • Principles of Place Management, Marketing and Branding
  • Place Leadership, Governance and Partnership Development
  • Place Development Theory and Practice
  • Place Intelligence and Forecasting
  • Research Methods
  • Place Management and Leadership Dissertation

Research Methods

This unit will develop your critical thinking, reflective writing and other study skills — including analysis and referencing — to successfully study at Masters level and in particular to introduce students to general research methods needed to successfully develop a dissertation proposal or research brief. Key topics covered include:

  • The nature and purpose of research
  • How to undertake and go about research
  • What makes good research
  • Critical reading
  • The importance of critically assessing an academic paper
  • Understanding research paradigms/philosophies
  • Ethical issues associated with research
  • Effectively analysing data qualitatively and quantitatively
  • Writing up your findings
  • Producing a research project



Entry Requirements

Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will also consider your application if you have significant, relevant experience or degree-equivalent profession qualifications.

Please see our website for how to apply

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Key Information

Please see our website for how to apply

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Manchester Metropolitan University

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