Description

From crisis management to campaign strategy, develop key public relations skills and gain unique insight into the industry.

Accredited by the Chartered Institute of Public Relations, this course will prepare you for a career in the energetic world of public relations.

You’ll learn how to write successful press releases and gain a thorough understanding of media relations. As well as PR strategy and campaign planning, you’ll also spend time looking into digital communications and develop skills in both client and media management.

Study Details:

1 year full-time

Module Details:

Core Units

  • PR and Communications Theory (PRCT)
  • PR Strategy and Campaign Planning (PRSCT)
  • PR Specialisms
  • Strategy for Digital
  • Media Relations
  • Live Client Brief
  • Masters-level Learning
  • Dissertation/Extended Research Proposal

Optional units

  • Persuasive Writing
  • Content Strategy
  • Consumers in the Digital Environment

Fees

https://www2.mmu.ac.uk/study/postgraduate/course/msc-public-relations/#sub-six

Entry Requirements

Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will consider your application if you have significant, relevant experience or degree equivalent professional qualifications.

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University Hub

Manchester Metropolitan University

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