From clothing and memorabilia to sponsorship deals and media rights, the sports industry is a booming market. As the sector expands, new commercial opportunities are opening globally for those with the drive, passion and knowledge to succeed.

Our Global Online sports management masters programme is one of only a few management programmes taught by a UK institution which focuses solely on sports.

With content that’s grounded in the real world of sport, you will benefit from the experience of some of the sectors biggest brands, including Sport England and FIFA. Over the course of the programme, leading academics will help you to develop the expertise that sports organisations require – from sport policy and sports marketing to data analytics. Unlike other courses in the country, you will also explore areas such as politics, finance and law to understand how they apply to the sports industry and give you the confidence you need to take your career to the next level.

Study Details:

2 years part-time online

Module Details:

Typical units of study may include*:

  • Critical Perspectives in Entrepreneurship (15 credits)
  • Sport Policy and Politics (15 credits)
  • Sport Event Management (15 credits)
  • Business Analytics (15 credits)
  • Sports Marketing (15 credits)
  • Sport Business and Management (15 credits)
  • International Strategic Management (15 credits)
  • Sport Law (15 credits)
  • Research Methods in Sport (15 credits)
  • Critical Literature Review (15 credits)

Research Project (30 credits)


Entry Requirements

  • A good UK honours degree (minimum 2:2) or an international equivalent in a related subject


  • Proven significant professional experience (3 years or more) and/or qualifications in a relevant field.

Please see our website for how to apply

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Manchester Metropolitan University

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