MA Product Design

The Product Design MA addresses the needs of graduates from product design and related discipline backgrounds, or those who wish to collaborate with professionals in the field. MA Product Design is one of several postgraduate design courses that co-exist at the Cass, offering rich opportunities for the collaborative multidisciplinary approach that is a feature of the current and future design sector and a requirement for success in the field.

Product Design MA is grounded in the understanding that design is a key driver for change in society and the environment. However, traditional roles in design are increasingly blurred and designers need to be able to negotiate complex and ambiguous problems. The challenges and opportunities for design and designers are being constantly reimagined, as the unpredictability of the future tests our capacity to adapt, invent and apply creative design solutions to emerging needs. Graduates of this course will design products and systems that have not yet been conceptualised.

Knowing that the future is largely shaped by design decisions gives a responsibility to designers to act in a manner that combines experimentation and radical thinking with care. The work of a designer is not, however, limited to ensuring that products are safe and function well.

You’ll want to imbue your work with meaning, to use it to communicate, to engage emotions and inspire response. Products also need to be designed to be attractive and desirable in the marketplace and relevant to consumers, meaning you’ll need an exhaustive overview of current and forthcoming products in order to be competitive.