The Social Media and Digital Communication MA will give you the opportunity to develop an in-depth understanding of contemporary digital communication and its seismic impact on politics, culture and society.

Social media have challenged how we understand communication, democracy, news, relationships, privacy, advertising and entertainment. Social media have captured the attention and imagination of hundreds of millions of people. They enable their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But social media have also captured those users’ personal information, and turned their daily lives into commercial data through business models built around surveillance.

The course examines social media as industries and as central sites for understanding the cultural politics of everyday life. It explores the meanings of sharing and privacy, of remix cultures and new forms of journalism, of new forms of communication and new forms of citizenship. It connects social media to other digital phenomena such as the internet of things, Big Data, and media convergence. In its core modules, learners engage with questions of media technologies and texts, of platforms and users, and of how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

Study Details:

MA 1 year full-time, 2 years part-time

Module Details:

Core modules (Semester One)

  • Social Media
  • Theories of Communication
  • Social Media Research Project

Option modules (Semester One)

  • Global Media
  • Political Economy of Communication
  • Data and Society 1

Optional modules (Semester Two)

  • Digital Media and Critical Theory
  • Researching Media and Communication
  • Data and Society 2
  • Media, Activism and Politics
  • Sociology of News

Programme Funding

There are a variety of funding options for postgraduate students, including loans, grants and scholarships.

Student Destinations

Graduates of the Social Media and Digital Communication MA are able to work in a wide range of sectors and professions. The degree will benefit those seeking a competitive edge in a careers market that values high-level skills in communication, research and critical thinking. This degree will be of particular interest to students who

  • plan to work or are already working in the creative industries
  • work in non-profit sectors, including NGOs and advocacy groups
  • work in a variety of sectors including research, consultancy, administration and management.

It also provides an excellent preparation for those planning to continue their studies to PhD level.


For fees and funding options please visit website to find out more

Entry Requirements

A minimum of a lower second class honours degree (2:2). The Personal Statement must reflect your understanding of the course and how you will contribute to the group. If the Personal Statement is not relevant, applicants will be required to complete a short assignment.

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