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MA Strategic Communication

  • DeadlineStudy Details:

    MA Full-time 1 year

Course Description

The MA Strategic Communication allows you to examine real-world case studies from legacy to social media, classical propaganda to contemporary disinformation. You will also gain insights and produce reports that are valuable for a career in communications.

As part of the programme, you will explore some of the following questions:

  • How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges?
  • How are governments, local, regional and national, promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process?
  • Are social media platforms turning us all into brands? Should we be worried about the rise of branding culture? Are digital technologies empowering and who do they benefit?

Entry Requirements

A 2:2 (55%) honours degree (or equivalent international qualification) in Social Sciences and Humanities, however a large range of other subject areas will be considered.

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

There are lots of options available to you to fund your master’s programme, from alumni bursaries to school and department scholarships and government loans.

Student Destinations

Our MA Strategic Communication provides an excellent platform for those looking to build a career in advertising, marketing, public relations, advocacy, campaign management, place branding and market research.

Module Details

Semester 1

Compulsory Modules

  • Understanding Modern Media
  • Strategic Communication
  • Researching Communications 1: Media Users and Cultural Industries
  • Postgraduate Dissertation
Optional Modules (choose one)
  • Media & Cultural Industries: Culture, Economy and Policy
  • Social Media and Political Communication
  • Marketing Politics
  • Digital Economies

Semester 2

Compulsory Modules
  • Strategic Interaction
  • Researching Communications 2: Texts and Digital Platforms
  • Postgraduate Dissertation
Optional Modules (choose three)
  • Data, Power and Democracy
  • Media and Cultural Work: Inequality and Discrimination in the Creative Industries
  • Digital Cultures
  • The Politics of Representation

Summer

Compulsory Modules

  • Postgraduate Dissertation

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