MSc Tourism

Prepare for a career in the world’s fastest growing industry!
The Tourism Programme at Aalborg University, Denmark, is a two-year Master’s degree which is offered in English at the university’s campuses in Aalborg and Copenhagen. Aalborg University – in both locations – is the ideal place for your academic studies if you appreciate the informal and egalitarian tradition of Scandinavia combining practical and theoretical perspectives through project-oriented learning.

Why study Tourism?
New demands from increasingly sophisticated consumers imply that tourism marketers need to renew theirexperience offers, promotion and organisational practices continually. Furthermore, public actors must think of new ways to optimise conditions for businesses while simultaneously taking care of natural resources and cultural heritage so that local populations can thrive alongside tourists.

The Tourism Programme at Aalborg University addresses the complexity and dynamics of such challenges from a broad social scientific perspective.

Problem-based and project-oriented studies
A trademark of the Tourism programme (and Aalborg University) is its unique pedagogical model of teaching: the problem-based, project-oriented model. With this method a great part of the semester teaching and student work revolves around complex real-life problems that students investigate and try to find answers to in scientific manners while working together in groups. Through this work process and supported by courses, literature and the cooperation with companies and organizations, the students arrive at a deeper understanding of the subject investigated than they would have from just reading and being lectured to. Apart from the strictly academic outcomes of this work method, it also brings the students other specific and important qualifications like good cooperation skills, and the ability to work creatively and independently.

Objective
 
The objective of the Master’s programme is to enable you to develop professional competences which qualify you to work as a practice-oriented agent of change within enterprises and organisations in Denmark and abroad.

Autonomy, analytical skills, critical and cross-disciplinary thinking and creative problem solution competences are central to the Tourism Programme at Aalborg University. In order to obtain a fit between these competences and help you to develop these during the Master’s Programme, a great variety of pedagogical forms are employed.

Read more about the Tourism Master’s Programme in this brochure