The programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide.
It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.
Students come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading Masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.

Study Details:

MSc 12 months full-time PG Dip 9 months full-time

Module Details:

Core classes: Key Skills; Strategic Marketing Management; Consumer Behaviour; International Marketing Research; Brand Management & Strategy; Marketing Works: Group Consultancy Project; Dissertation Skills; Destination Marketing Management; Managing Tourism Resources; International Services Marketing
Elective classes: Sector Studies; Contemporary Consumers; Customer Management 1; Customer Management 2 – Digital Marketing; Export Marketing; Integrated Marketing Communications; International Culture & Heritage Marketing; Sports Marketing in a Global Context; Retail Marketing Management

Programme Funding

Please see our website for funding opportunities


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Entry Requirements

First or second-class Honours degree, or overseas equivalent.

Please see our website for how to apply

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Key Information

Please see our website for how to apply

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University Hub

Strathclyde Business School

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