Masters | Postgraduate Course - International Fashion Management - CU London MBA Course Details within Coventry University

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International Fashion Management - CU London MBA

Study Details

MBA 1 year full-time

 With the fashion industry worth £21bn annually to the UK economy, a new generation of business leaders with a strong foundation in cross-cultural communications and international business is needed to respond to the needs of a sensitive consumer and competitive market in the Fashion arena.  

MBA International Fashion Management aims to provide a comprehensive understanding of the fashion industry. It focuses in particular on the global and technological shifts that have characterised this industry in recent years, on the management of fashion design and product development and on international fashion manufacturing and retailing strategies.

WHY CHOOSE THIS COURSE?

This course has your future employability as its focus. By choosing to study at Coventry University London you will benefit from:

  • a programme delivered close to London’s West End and Oxford Street where students will find flagship stores for major global brands;
  • exposure to a new fashion studio equipped with Apple Mac computers boasting the latest design software and dedicated work surfaces;
  • an opportunity to take part in UK and International fi eld trips such as the Premiere Vision trade show in Paris;
  • a programme taught by an academic faculty with business and professional experience;
  • a truly multi-cultural global experience with students coming from over 50 countries;
  • a programme infused with work experience opportunities;
  • business start-up advice and support during the programme for those wishing to start their own business;

Module details

All MBA students study five core management modules, four mandatory modules and an internship or project.

Modules include:

  • Advanced Business practice
  • sustainable strategy – from planning to implementation
  • leading in a changing world
  • finance, funding and legislative frameworks for success
  • marketing in a global age
  • fashion buying and merchandise management in a changing global industry
  • trend prediction and fashion forecasting
  • fashion design and product development
  • project management, organisation internship or consulting project or dissertation

Entry Requirements

A good quality honours degree or equivalent. Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

Student Destinations

This course equips students to effectively lead in the management of fashion businesses, addressing intellectual, financial and cultural demands of an ever changing society and global fashion audience.

Students will emerge from our MBA International Fashion Management with clear perspectives on strategy and strategic thinking, and highly effective business and communication skills. All of which are demanded by organisations around the world.