Masters | Postgraduate Course - Marketing MBA Course Details within Coventry University

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Marketing MBA

Study Details

MBA 1 year full-time 2 years part-time

 The Master of Business Administration (MBA) is an internationally recognised business qualification. The MBA is seen by many world-class business organisations as an essential passport that graduate students must acquire in order to enhance their managerial prospects/careers in a world characterised by strong global competition, new technological leaps, continuous change, corporate social responsibility (CSR), ethical and sustainable business management and the speed of change and its global nature.

Learning to manage in this business context requires new and higher levels of knowledge, business and personal skills. Hence, companies will continue to seek graduate MBA students with a view to renewing and refreshing their organisation and who possess the skills needed to implement change, to turn threats into opportunities and to sustain and improve their organisation’s competitive advantage. 


Choosing to study an MBA at Coventry Business School will enable you to enhance your career prospects and as number one modern university and ranked 33rd overall in the Guardian League table we offer a very competitive package with our MBA’s structured to reflect the modern business environment and all modules are delivered by staff with specific research and industrial expertise. Furthermore the Business and Management Studies subject area is ranked 12th in the Guardian League tables.

Our Prestigious Leadership Lectures offer our students the chance to gain a real insight into the world of business with intimate talks from industry icons such as Julie White the Business Woman of the Year, Dean Walton Co-Founder and Director of Mask-arade who appeared on Dragons Den and Peter Robson who is the retired MD of Sun Hydraulics.


To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Click here for further details on the Global Leaders Programme.

Module details

 Semester 1 modules

  • Principles of Marketing;
  • Financial Analysis and Decision-Making;
  • Human Resource Management;
  • Strategic Analysis.

Semester 2 Modules (Pathway modules are also taken in semester)

  • Corporate and Ethical Social Responsibility;
  • International Leadership;
  • Managing Change across Cultures.

Semester 3

  • Dissertation, or
  • Company Internship.

The specialist pathway modules for the Marketing MBA award route:

Marketing MBA BEST042

  • Global Marketing
  • Strategic Marketing Management

Entry Requirements

To commence the full-time MBA programme applicants must:

  • be an honours graduate of any discipline, obtained from a recognised university/HE institution, or hold an equivalent qualification acceptable to Coventry Business School in a business-related area;
  • have a minimum of two years post-degree full-time work experience in a management/administrative/ professional capacity;
  • hold IELTS 6.5 or equivalent if English is not the applicant’s first language.

Students who do not fit with the above entry requirements can gain entry but their degrees and experience will be assessed for appropriate content by the MBA Director.

AP(E)L will be assessed by the MBA Director through interview.

All non-standard admissions as detailed above are taken to the Faculty’s Accreditation Committee for approval.

Student Destinations

The MBA is a means of enhancing your career prospects as well as opening doors for future middle and senior managers. A Coventry University Business school MBA will enable you to meet your career aspirations successfully and quickly.