Masters | Postgraduate Course - International Marketing MSc Course Details within Newcastle University

5 Barrack Road
Tel:+44 (0)191 208 1503
Course Fees
UK/EU Full time: £6,000. International Full time: £17,500
Contact Name
Newcastle Business School
+44 (0) 191 208 1503
International Marketing MSc

Study Details

MSc: 12 months full-time

Our course allows you to gain a thorough understanding of marketing theories and how to apply them to real world business challenges. You will specialise in marketing within an international context. This includes rapidly developing issues surrounding global communications and brand management.

Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations. Organisations which place the customers at the forefront of all decision making and take a marketing-led approach are able to create competitive advantage and build brand loyalty.

Module details

Compulsory modules

  • NBS8045 The International Business Environment
  • NBS8507 International Marketing
  • NBS8508 Market Analysis
  • NBS8509 International Brand Management
  • NBS8510 International Marketing Communications Management
  • NBS8512 Dissertation in Marketing
  • NBS8514 Marketing Research
  • NBS8517 Consumer Behaviour
  • NBS8526 Principles of Marketing

Optional modules

You will take a further 20 credits from the following:

  • NBS8213 Managing Design and Product Development
  • NBS8225 Performance and Decision Management
  • NBS8236 Customer Relationship Management
  • NBS8518 Small Business Marketing and Management
  • NBS8519 E-Marketing
  • ACE8107 Food Policy and Marketing

Modules might change for your year of entry.

Entry Requirements

2:1 honours degree, or international equivalent, in any subject. 

International Students

To study this course you need to meet our Band 6 English Language requirements:

Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills)

If you have lower English Language scores, you may be accepted onto a Pre-sessional English Language course.