Masters | Postgraduate Course - Digital Marketing MSc Course Details within Nottingham Trent University

Nottingham Business School
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Digital Marketing MSc

Study Details

MSc one year full-time/two years with a work placement

Digital Marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology and our master's degree prepares you for a fascinating career.

This course has been designed in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM) to expose you to the very latest thinking, tools and techniques in digital and social media marketing.  It aims to give you the skills sought after by today’s employers and opportunities to work at a strategic and tactical level.

In your first semester, you'll explore the fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it.  You'll take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment.

Your second semester explores issues around digital marketing management, as well as practical skills such as creating and using digital marketing plans and metrics. You'll also develop a strong understanding of consumer engagement.

Finally, in your third semester, you'll choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas.

Why choose this course?

Throughout this course you will benefit from:

  • Exposure to leading-edge marketing thinking, tools and techniques.
  • The partnership with the CIM means that on successful completion of the MSc Digital Marketing course you will have the opportunity to gain an extra qualification, the Level 4 CIM Professional Certificate in Marketing. You'll also be a student member of the CIM and be exempt from certain modules on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing.
  • Small group teaching delivered by a team of specialists who have both academic and extensive marketing industry credentials.
  • Students on these routes typically come from over 25 different countries, which means you will have a truly international learning experience.
  • You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District.
  • A personal tutor will support you throughout the year with a structured programme of personal development. Career workshops, talks and advice from our team of trained career consultants are all available to ensure you succeed in the job market.

Work Placement Opportunity

You may be able to add a years' work placement, making your master's a two year course. It'e a great way to put your learning into practice and gain valuable real-world experience to boost your career.

Module details

Semester One modules

  • Principles of Marketing
  • The Customer Experience
  • Strategic Marketing and the Global Environment

Semester Two modules

  • Digital Marketing Management 
  • Driving Digital Marketing 
  • Contemporary Perspectives in Customer Engagement

Semester Three modules
In your final Semester you'll take on a major project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging, meaningful piece of work. Projects include:

  • Consultancy Experience Project
  • Internship Experience Project
  • Business Research Project
  • Global Experience Project

All year

  • Academic, Professional and Career Development (APCD)

Entry Requirements

You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
One academic or vocational reference is required.
There are also English language entry requirements. Please see the full details of language requirements for Nottingham Business School and a list of all English language qualifications accepted by the University are available on our website.

Programme Funding

We are able to offer a number of competitive scholarships to both home / EU and international students through our Full-time Master's Scholarship Scheme. Our scholarships can cover up to half your tuition fees, and apply to all our full-time Masters course starting in September and January.
Please note that these scholarships are only available to students who have been offered a place to study on their chosen master's course within the School.
The International Development Office at NTU also offer a number of scholarships.

Programme Assessment

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Student Destinations

This course can help you move into a career in marketing communications within a large corporate, small to medium sized business or digital marketing agency. You could become an account manager, digital manager, SEO content strategist, social media manager or digital experience manager, among other marketing roles.

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