Masters | Postgraduate Course - Digital Marketing MSc Course Details within Nottingham Trent University
Nottingham Business School
Tel:+44 (0)115 848 4460
Please see the fees and funding information
Nottingham Business School enquiries
+44 (0)115 848 4460
Digital Marketing MSc
MSc one year full-time/two years with a work placement
Digital Marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology and our master's degree prepares you for a fascinating career.
This course has been designed in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM) to expose you to the very latest thinking, tools and techniques in digital and social media marketing. It aims to give you the skills sought after by today’s employers and opportunities to work at a strategic and tactical level.
In your first semester, you'll explore the fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You'll take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment.
Your second semester explores issues around digital marketing management, as well as practical skills such as creating and using digital marketing plans and metrics. You'll also develop a strong understanding of consumer engagement.
Finally, in your third semester, you'll choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas.
Why choose this course?
Throughout this course you will benefit from:
Work Placement Opportunity
You may be able to add a years' work placement, making your master's a two year course. It'e a great way to put your learning into practice and gain valuable real-world experience to boost your career.
Semester One modules
Semester Two modules
Semester Three modules
You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
We are able to offer a number of competitive scholarships to both home / EU and international students through our Full-time Master's Scholarship Scheme. Our scholarships can cover up to half your tuition fees, and apply to all our full-time Masters course starting in September and January.
A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.
The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.
This course can help you move into a career in marketing communications within a large corporate, small to medium sized business or digital marketing agency. You could become an account manager, digital manager, SEO content strategist, social media manager or digital experience manager, among other marketing roles.