Masters | Postgraduate Course - International Marketing MSc, PG Dip Course Details within Strathclyde Business School

Strathclyde Business School
Course Fees
Scotland/EU: £12,000; Rest of UK: £12,000; International: £19,500
Contact Name
SBS Postgraduate Admissions
+44(0)141 553 6118/6119
International Marketing MSc, PG Dip

Study Details

MSc: 12 months full-time PgDip: 9 months full-time

The International Marketing Programme is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level. It’s also appropriate for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.

The programme allows you to develop advanced-level academic expertise in international marketing. You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.

Module details

Semester 1: core classes

Key Skills
Strategic Global Marketing
Cross Cultural Buyer Behaviour
International Marketing Research
Brand Management & Strategy
Semester 2
Marketing Works: Group Consultancy Project
Dissertation Skills

Elective classes

You will be required to choose four 10 credit elective classes from those available. The range varies from year to year but is anticipated that those listed below, or similar options will be offered.

Destination Marketing Management
Managing Tourism Resources
International Services Marketing
Sector Studies
Contemporary Consumers
Customer Management 1
Customer Management 2 – Digital Marketing
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
Sports Marketing in a Global Context
Retail Marketing Management

Summer term

Entry Requirements

A first or upper-second-class Honours degree, or overseas equivalent, in marketing or business. Business-related degrees should include some Marketing component.

Places may be available to applicants whose significant work experience warrants direct entry to this programme.

English language proficiency must be at IELTS 6.5 minimum.

Programme Assessment

Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.

Student Destinations

Our Masters is recognised globally for its excellence and graduates develop careers in marketing and related employment all over the world. A very small selection of job titles and employers is represented in the following examples*. Some graduates choose to continue studying for a PhD.*

*Based on the results of the national Destinations of Leavers from Higher Education Survey (2010/11 and 2011/12).

Department Profile