Masters | Postgraduate Course - Marketing MSc Course Details within University of Exeter

Postgraduate Admissions
Tel:+44 (0) 1392 723316
Course Fees
Tuition fees per year 2019/20 UK/EU: £13,300 full-time International: £21,500 full-time
Start Month(s)
Contact Name
Postgraduate Admissions Team
Marketing MSc

Study Details

MSc 1 year full-time

The CIM accredited MSc Marketing draws upon our expertise in the areas of marketing and society, consumer behaviour, services, psychology and branding. It provides an understanding of how marketing and consumption work at the individual level, and more broadly across society.

You will have the opportunity to develop your understanding of the theory of marketing, as well as a broad range of practical managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.

Module details

Compulsory modules

105 credits.

  • BEMM103 Advanced Marketing Seminars 15
  • BEMM115 Marketing Analysis and Research 15
  • BEMM148 Marketing Strategy 15
  • BEMM166 Integrated Marketing Communications 15
  • BEMM120 Understanding Consumer Behaviour 15
  • BEMM250 Dissertation (Marketing) 30

Optional modules
You will choose five options totalling 75 credits from a regularly updated selection. Recent modules are shown below:

  • BEAM045 Accounting for International Managers 15
  • BEMM108 Entrepreneurship: New Venture Development 15
  • BEMM116 Principles of International Business 15
  • BEMM374 Tourism and Marketing 15
  • BEMM164 Consumption, Markets and Culture 15
  • BEMM128 Brand Design 15
  • BEMM126 Purchasing and Supply Chain Management 15
  • BEMM129 Digital Business Models 15
  • CLSM158 Leadership and Global Challenges 15
  • BEMM775 Digital Marketing and Society 15
  • BEMM070 Service Innovation and Marketing 15

Entry Requirements

A mid 2:2 degree (55%+) with honours in any discipline from a recognised university. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.

Programme Funding

We offer numerous scholarships to encourage exceptional students to apply for Masters programmes at the University of Exeter.

Student Destinations

Our Master’s programmes are designed to prepare you for a successful career, wherever in the world you plan to work. Employers expect advanced communication and technical skills, team-working and independent research, project-management and the very latest specialist knowledge from their postgraduate recruits.

An MSc in Marketing enables you to develop the marketing and professional skills and subject expertise that will make you a valuable asset from day one of your marketing career.