Masters | Postgraduate Course - Communication and International Marketing MA Course Details within University of Surrey

University of Surrey
Tel:+44 (0)1483 681 681
Email:admissions@surrey.ac.uk
Course Fees
For fees details please see here
Start Month(s)
October
Contact Name
Admissions enquiries
Tel
+44-(0)1483-682-222
Communication and International Marketing MA

Study Details

MA 1 year full-time

Why choose this course

To be an international marketer, you need to understand your audience. This course combines the research and teaching strengths of our School of Literature and Languages with the expertise of the Surrey Business School, offering an exciting fusion of skills and experience that could accelerate your career.

We were one of the first universities in the UK to offer communication courses, and we’ve successfully trained more than 300 graduates who have gone on to successful careers in a variety of international organisations, particularly in advertising, international management, media and public relations.

What you will study

Our MA Communication and International Marketing course will give you a critical understanding of communication in international marketing today, and the skills to meet the market needs of international business.

This course includes six compulsory modules and two optional modules covering a wide range of disciplines. These offer lots of opportunities to apply and develop your skills through practical tasks.

This course is ideal if you’re a marketing or communications professional who wants to enhance your profile with a postgraduate qualification, or if you’re a graduate of humanities, languages or business and you want get a deeper insight into marketing across linguistic and cultural boundaries.

Module details

Year 1 (full-time)

  • GLOBALISATION: THEORIES, DISCOURSES AND PRACTICES Optional
  • IDENTITY: MARKETING AND COMMUNICATION IN PRACTICE Optional
  • INTERNATIONAL MARKETING MANAGEMENT Compulsory
  • INTRODUCTION TO RESEARCH METHODS ANSWERING QUESTIONS WITH EVIDENCE Compulsory
  • MARKETING Compulsory
  • GLOBAL DIVERSITY IN LANGUAGE AND COMMUNICATION Optional
  • MARKETING COMMUNICATIONS Compulsory
  • ORGANISATIONS AND WRITTEN COMMUNICATION Optional
  • STRATEGY Compulsory
  • THE LANGUAGE OF ADVERTISING Compulsory
  • THEORIES OF PROFESSIONAL COMMUNICATION Optional
  • DISSERTATION Compulsory Year-long

Optional modules for Year 1 (full-time) - FHEQ Level 7

  • 2 optional modules must be chosen

Entry Requirements

A minimum of a 2:2 UK honours degree in any linguistics or communication based course or a recognised international qualification.

Alternatively, we'll consider a minimum of a 2:1 UK honours degree in any subject, or a recognised equivalent international qualification.