MSc PG Dip International Marketing Management with Consumer Psychology

A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.

Scotland/Non-UK EU: £7,290 England/Northern Ireland/Wales: £8,600 Overseas: £14,310

Semester 1 (Sept – Dec)

• Strategic Marketing
• Contemporary Consumers
• Marketing Logistics
• Consumer Ergonomics

Semester 2 (Jan – April)

• Branding and Communications
• Research Philosophy and Practice
• Consumer and Economic Psychology
• Managing Diversity in Business

The MSc dissertation is then undertaken between May and August.

Strategic Marketing Semester 1 mandatory. Provides an understanding of theoretical and practical perspectives of international marketing management strategies, as well as examines how marketing strategies are resourced and how they create value for the business.

Contemporary Consumers Semester 1 mandatory. Critically evaluate the relevance of different perspectives in understanding 21st Century international consumers. Explore key managerial challenges faced in responding to consumers within international contexts.

Marketing Logistics Semester 1 mandatory. Provides an understanding on the supply chain management and logistics initiatives in global context and its relation with marketing management.

Consumer Ergonomics Semester 1 mandatory. Looks at the key issues in consumer ergonomics. Specifically an understanding of the different stages and types of design in which ergonomics come into play, and of the different theoretical approaches to this.

Branding and Communications Semester 2 mandatory. Provides an understanding of the key principles of brand management from socio-cultural, psychological and anthropological perspectives, rather than relying on just the cognitive approach to branding. Identifies the rationale and obstacles toward adopting integrated marketing communications.

Research Philosophy and Practice Semester 2 mandatory. Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e., quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.

Consumer and Economic Psychology Semester 2 mandatory. Introduces aspects of psychological theory which are relevant for the consumer-focussed aspects of marketing. Specifically understanding of the varying theoretical approaches that have been adopted, and the different stages of the consumption process at which they operate.

Managing Diversity in Business Semester 2 mandatory. Provides understanding of the major areas of equality and diversity in organisations and society and examines the importance and benefits of diversity. Also looks at how diversity affects organisational effectiveness and examines the different approaches to equality/diversity and various diversity initiatives.