MSc Political Communication, Advocacy and Campaigning

Choose Kingston’s Political Communication, Advocacy and Campaigning MSc

This programme examines how politics are communicated and what is communicated in traditional and new ways. The focus on the national dimensions of political communication, advocacy and campaigning distinguishes this programme from the international version of the course (International Political Communication, Advocacy and Campaigning MSc).

What will you study?

During this course you will:

• gain an overview of the main specialisms in the field and how they link to each other – how political journalists engage with spin doctors, for example, and how both are being challenged by blogs and online news sites;
• learn about how activists use lobbyists to press their case with governments at the same time as they use PR consultants to develop media strategies;
• develop the ability to think critically about current issues, debates and theories;
• attend guest lectures by practitioners who will address the latest developments in the field and what it means for their jobs;
• have the opportunity to undertake practical work – perhaps devising some aspect of a media strategy or campaign pitch for example; and
• develop your analytical skills and competence through a dissertation.