Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 12 months full time 24 months part time
This course will provide you with an in-depth understanding of the promotional media and communication industries and their role in social, cultural and economic life. You’ll closely examine the social impacts of promotional communication on areas as diverse as journalism, the music industry and political communication.
Promotion has become a fundamental activity in modern society. From the marketing of goods and products to raising funds for a local hospice, promotional culture is everywhere, and spans across distinctive yet intertwined areas such as public relations, marketing communication, advertising, branding and others.
But how does promotional communication shape the way we understand the world? Rather than learning promotional communication practices, you’ll critically analyse them and their influence within society from different perspectives.
Throughout the course, you’ll critically examine the ethics of those who play a role in shaping the culture of promotion activities such as PR, marketing communication and branding.
A bachelor degree with a 2:1 (hons)
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This isn’t a practical training course, but it gives you a real insight into the construction, influence and impact of promotional media in a range of contexts.
You’ll acquire or refine high-level skills in areas such as research, critical analysis, interpretation and oral and written communication, as well as having good cultural, political and critical awareness.
You’ll be well prepared for a career in promotional media in a wide range of sectors, working in-house for large or small organisations or in an agency context. There are also opportunities for promotional media professionals in specialist sectors such as finance or the non-profit sector.
You’ll also be equipped to continue with further research at PhD level and pursue an academic career.
Year 1 compulsory modules
Promotional Media, Culture and Society 30
Dissertation and Research Methods 60
The Cultural History of Promotional Communication 30
Research that matters Challenge yourself and become an expert in your field as part of a thriving research community of over 4,000 postgraduate...
