MSc Business Analytics

  • DeadlineStudy Details: 1 Year Full-time

Course Description

Our MSc Business Analytics program equips you with the knowledge, skills, and hands-on experience you need to become a business-ready analytics professional.

This course is hands-on and focuses on the practical application of analytical techniques in business settings, rather than their mathematical underpinnings. The course is a good fit if you aspire to a new career in business intelligence, business insight, business analysis, management consultancy or simply wish to make better use of data and more accurate decisions in your current field.

The curriculum aligns with the Certified Analytics Professional (CAP) qualification, potentially shortening your path to CAP certification.

In today's data-driven world, businesses are eagerly looking for individuals with the expertise to extract meaningful insights from the volumes of data now available to them. Our MSc Business Analytics program equips you with the knowledge, skills, and hands-on experience you need to become a business-ready analytics professional.

You'll gain the knowledge and practical experience to effectively utilise descriptive, prescriptive, and predictive analytics to make sound business decisions and drive success within any organisation.

A key design thread linking the program's modules is the development of performative competency. Together, the modules you study will develop your ability as a  'business-ready' analytics professional who can choose the best techniques to address different business problems, formulate models with software and programming tools, and interpret and then persuasively communicate findings to both a technical or lay audience.

Entry Requirements

The entry requirement for this course is a Bachelor (Honours) Degree at 2:2 or above in a degree with significant quantitative component. Suitable fields include: Statistics, Psychology, Maths, Physical and Biological Sciences, Business Management, Economics, Finance, Engineering, Computer Science.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.


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Student Destinations

As the influence of data analysis methodology grows, and the volume of data collected increases rapidly, the number and variety of roles in data science are also growing significantly. The purpose of our MSc Business Analytics is to develop industry-ready analytics professionals who have knowledge and skills in the techniques that are integral to developing and implementing the analytics function of organisations, making graduates attractive to employers. (In the Scottish Employer Skills Survey (Scottish Government, 2021) complex analytical skills accounted for 44% of skill-shortage vacancies.)

Graduates will have gained useful and practical business and descriptive, prescriptive and predictive analytics skills and knowledge. This will enable them to significantly contribute to the performance of any organisation and to deliver important information for key business decisions and business development within the global business environment.

Additionally, the program will develop software and modelling skills for implementing analytics projects, including the use of tools that are widely used in the analytics industry such as Python, R, Excel-based modelling, and Simul8.

Module Details

Modules that you will study* as part of this course

Analytics Final Project ( SOE11170 )
Business Analytics and Change ( HRM11127 )
Data Analytics ( SOE11154 )
Decision-making with Analytics ( SOE11166 )
Digital Analytics Strategy ( MKT11110 )
Final project development ( SOE11169 )
Machine Learning, AI and Ethics ( SOE11165 )
Predictive Analytics ( SOE11167 )
Prescriptive Analytics ( SOE11168 )
Skills for Success ( TBS11108 )
* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.

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