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MSc Creative Advertising

  • DeadlineStudy Details:

    MSc Full-time: 12 months

Course Description

This is the most successful MSc course in the UK for aspiring creatives. We teach practical skills and an understanding of the industry required for a career in advertising.

The world of advertising is fuelled by bright minds and creative thinkers. It generates millions of messages that reach consumers via an ever-increasing number of channels.

Around 200,000 people are employed in UK advertising design and marketing, and at its heart are the ‘creatives’. These are the art directors, copywriters, content creators and strategists who are the creative powerhouse of the industry.

This course has been developed in collaboration with the Scottish Institute of Practitioners in Advertising (IPA) and is taught by leading practitioners.

To ensure there is sufficient time to process your application, we encourage you to submit your application by 31st July.

Entry Requirements

What are the entry requirements for Creative Advertising?

The entry requirement for this course is a Bachelor (Honours) Degree at 2:2 or above in any discipline.

We may also consider lesser qualifications if you have sufficient relevant work experience within the industry.

Can I get admission into Creative Advertising based on my working experience in this sector?

This course has academic entry requirements which are assessed alongside relevant work experience. Full details of any relevant work experience, including references should be submitted with your application and may be considered for entry where the minimum academic entry requirements are below those required.

Usually, unrelated work experience is not considered sufficient for entry without meeting the minimum academic entry requirements. Please contact us with your specific circumstances by submitting an enquiry form above and we will be happy to discuss your options.

Can I make an appointment with an advisor to discuss further about the admission process?

If you want to get more information on the admission process, please get in touch with the postgraduate admissions team by submitting an enquiry form

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

Please see our website for funding opportunities

Student Destinations

The course has one of the highest employment records in the University and graduates go on to lucrative careers in the Advertising industry. Creative directors and agency owners have a strong interest in the course. Every week we have a guest lecture from a senior industry professional as they are always keen to meet the students and discover new talent. Industry-driven projects will expose you to employers and generate a valuable set of creative ideas that will enhance your portfolio.

Recent graduates have developed interests not only in creative careers but also in planning, account management and media planning/buying.

Module Details

Concept Creation
Major Project Portfolio
Planning in Advertising
Theory and Context of Advertising

Course Details
You’ll learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online. Some live briefs are supported with visits to advertising agencies.

Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others’ work.

Students have in recent years won “Yellow and Black Pencils” in the D&AD New Blood awards and medals in the IPA Awards Scotland. We have won Gold awards in International Competitions too.

https://www.napier.ac.uk/courses/msc-creative-advertising-postgraduate-fulltime

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