This MA will help you gain the right knowledge, skills and connections you need to forge a career in Public Relations (PR) and communications.
Graduates have gone on to work for major brands such as Dyson, Formula One and designer fashion labels as well as local government, charities and renowned PR agencies.
You’ll learn how to use the latest techniques in digital PR, social media, AI and other media to create effective PR campaigns.
Modules cover subjects including influencer-targeting, social media strategy, campaign planning, crisis communications, media relations, strategic communications and so much more. You will also gain skills in video and podcast recording, copywriting and editing using Adobe software.
You should hold at least a 2.2 Bachelors degree with honours.
We will consider a comparable professional or postgraduate qualification
Whether it is working in social media or media relations, in-house or for a public relations agency, this course opens up a world of opportunities in the communications industry. The transferable skills you will learn on this course will enable you to work in so many different areas from copywriting and campaign planning, to brand strategy, influencer marketing and digital PR.
We will help you make connections with a wealth of diverse organisations from large-scale companies to public sector and charity organisations to gain experience in the industry. A number of students each year find placements during the MA which lead to longer term positions after the course.
Core Modules:
Strategic Communications (MD7108)
Content Creation (MD7109)
Stunts, Campaigns and Crises (MD7110)
Major Project (MD7112)
Communicating Power and Influence (MD7113)
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