MSc Digital And Strategic Marketing

Candidates for the MSc in Digital and Strategic Marketing will normally have a first degree or its equivalent in any discipline from an approved higher education institute.

Usual entry requirement is: a UK degree 2:2 degree or its equivalent in any discipline from an approved higher education institution. Equivalent professional qualifications will also be eligible if supported with appropriate practical experience. Further information is available in our international section.

For fees and funding options, please visit website to find out more

This programme will enable you to pursue careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation, applying the highest professional standards.

The programme will also prepare you for further study or an academic career in marketing.

First Year
Core
Strategic Brand Management
Consumer Behaviour and insights in the Digital Age
Digital Business and Marketing Strategy Simulation
Digital Marketing, Campaign Planning and Analytics
Dissertation
Digital Marketing Metrics
Marketing Communications in the Digital World
Optional
Developing Skills for Business Leadership
International Marketing
Corporate Social Responsibility
Cross Cultural Management
Entrepreneurship and Innovation
International Master’s Summer School
International Master’s Summer School (attendance only)