Our contemporary Digital Business MSc prepares you for the complex and ever-changing digital landscape.
Demand for digital business professionals is high. Throughout this programme, employability activities and coaching are purposely interwoven into learning. This will help to set you up for a career in multiple areas of the digital business industry.
It covers the core components of digital business, including:
leading-edge technologies, such as artificial intelligence and data analytics
consultancy based practice to support real clients
identifying and planning for digital start-ups
long-term business strategies
innovation management
business processes involving customers and suppliers
business analytics to inform decision‑making
digital marketing
project management
the alignment of people behaviour for digital benefits realisation
A 2:2 honours degree, or international equivalent, in any subject.
Graduates from this course are suited to employment in a range of roles, including:
software engineer
founder / co-founder
business analyst
senior digital media specialist
professional systems engineer
senior account manager
senior software engineer
IT business analyst
lead analyst
product manager
data analyst
project manager
client development director
sales consultant
digital adoption specialist
digital transformation manager
head of data
Compulsory Modules
Digital Business Programme Community
Dissertation
Research Methods
Managing Innovation and Creativity
Project Management
Realising value from digital business
Data Analytics for Managers
Strategy, Management and Information Systems
E-Business
Digital Start-up
Digital Marketing
Optional Modules
Design of Information Systems
Digital Transformation for Social Good
Artificial Intelligence in Business
We are a world-leading, triple-accredited business school. We’re part of Newcastle University, a research-intensive Russell Group university with a pr...