Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MSc: 12 months full-time
Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:
Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.
This course consists solely of marketing-orientated modules with a strong commercial focus. It enables you to:
Taking a marketing-led approach, you’ll learn how to:
This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.
A 2:1 honours degree, or international equivalent, in any subject.
Please see our website for fee information
We offer a number of scholarships and funding opportunities, please visit our website for further information and to apply.
Graduates from this course have undertaken various roles, including:
Careers
This course prepares you for a wide range of careers with employers, such as:
Careers support
Access the largest professional international marketing networks that provide you with resources, training and support throughout your marketing career.
Gain a route to certified member status of the Market Research Society (MRS), without any further exams (subject to work experience). Our course is one of only six in the UK to achieve MRS status.
Undertake further study for a Chartered Institute of Marketing (CIM) qualification. Once you graduate you will gain exemptions against their qualifications.
Compulsory Modules
The International Business Environment 10
International Marketing 10
International Brand Management 10
International Marketing Communications Management 10
Dissertation in Marketing 60
Marketing Research 20
Consumer Behaviour 10
Principles of Marketing 20
Marketing Ethics, Critical Consumption, and Corporate Social Responsibility 10
Optional Modules
Customer Relationship Management 10
Small Business Marketing and Management 10
Digital Marketing 10
Contemporary Trends in Marketing 10
Marketing Analytics 10
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