Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MSc: 12 months full-time
Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:
Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.
This course consists solely of marketing-orientated modules with a strong commercial focus. It enables you to:
Taking a marketing-led approach, you’ll learn how to:
This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.
A 2:1 honours degree, or international equivalent, in any subject.
Graduates from this course have undertaken various roles, including:
Careers
This course prepares you for a wide range of careers with employers, such as:
Compulsory Modules
The International Business Environment
International Marketing
International Brand Management
International Marketing Communications Management
Dissertation in Marketing
Marketing Research
Consumer Behaviour
Principles of Marketing
Marketing Ethics, Critical Consumption, and Corporate Social Responsibility
Optional Modules
Customer Relationship Management
Small Business Marketing and Management
Digital Marketing
Contemporary Trends in Marketing
Marketing Analytics
We are a world-leading, triple-accredited business school. We’re part of Newcastle University, a research-intensive Russell Group university with a pr...
