Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1 year full-time
2 years part-time
On this MSc Digital Business Management Master's degree course you'll gain a comprehensive understanding of Artificial Intelligence (AI) and its role in transforming business practices, decision-making, and strategy.
Through lectures, case studies, and practical activities, you'll learn about the frameworks, models, strategies and systems you can use to make effective, real-time decisions across a company's internal and external operating environments, and how leading enterprise software, including SAP applications, enables development and implementation of digital change in business
You’ll explore how AI is driving the shift from rule-based automation to more advanced AI-driven transformation, enhancing decision-making for greater efficiency, and integrating Generative AI into the service industry. You’ll also develop skills in predictive analytics and learn how AI optimises business processes. Ethical considerations are embedded throughout the curriculum, helping you address data bias, knowledge reasoning, and responsible AI deployment.
A second-class honours degree or equivalent in a relevant subject or a master's degree in an appropriate subject.
Exceptionally, equivalent professional experience and/or qualifications will be considered.
For fees and funding options please visit website to find out more
There's significant, increasing demand for professionals with the technical skill to deliver digital transformation for businesses and create new businesses using digital technology. This makes it a perfect time to study digital business management.
What can I do with a Master's degree in Digital Business Management?
When you graduate, you'll have the skills and experience to manage a digital business, lead digital transformation and innovation projects, and create new business opportunities using digital technology.
Customer Experience Management - 30 credits
Digital Strategy and Leadership - 15 credits
Digital Technology and Innovation - 30 credits
Business Analytics - 30 credits
Digital Business Applications - 30 credits
Digital Transformation - 15 credits
Digital Business Consulting Project - 30 credits
Master’s study opportunities at the University of Portsmouth Courses to help you go further We’re as ambitious for your future as you are...
Wed 20 May 2026