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  • DeadlineStudy Details: 15 months

Masters Degree Description

Exploring marketing. Developing your social media skills. Analysing and interpret the world around you using industry data. Imagine doing all that in the epicentre of UK business: London.

Now you can, on our Digital Marketing Master's course.

At our brand-new Waltham Forest campus, you'll train in all aspects of business and marketing, regardless of your background or experience. Use our flexible, technology-enhanced learning spaces to discover marketing concepts and theories, and choose specific marketing topics to specialise in. You’ll also explore other topics shaping the digital sphere, including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.

Through case studies, simulations, and business projects, you can apply your knowledge to real-world situations and industry problems. You'll use the same professional data sources top marketing agencies and organisations use, such as Mintel, Statista, MarketLine, Euromonitor's Passport, and WARC (World Advertising Research Centre).

With many opportunities to put your knowledge, theory, and skills to industry practice, you'll graduate from this Master's with a powerful boost to your marketing career, in whatever area you choose. 

Course highlights

  • Take part in live client projects with local businesses to apply your knowledge to the real-world challenges industries face 
  • Hear from industry practitioners via guest lecturers to gain insight into current industry practice and issues 
  • Network with industry professionals and meet business leaders through regular presentations and local business community networking events
  • Get exclusive access to valuable business management databases and information sources

Entry Requirements

  • A second-class honours degree in any subject, or a masters degree in any subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.

You don't need a marketing, computing or maths background to study this course.

  • English language proficiency at a minimum of IELTS band 6.5 with no component score below 5.5.

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Fees

For fees and funding options please visit website to find out more

Student Destinations

With digital technologies transforming how we communicate, almost every industry is investing in digital marketing. This increased investment increases the demand for digital marketing in the workplace and creates more opportunities for digital marketers to work across different sectors.

Digital marketers must adapt to an ever-changing world with ever-changing consumer needs, so need the initiative to find fresh, unconventional solutions to tomorrow’s industry challenges. 

Careers this Master's prepares you for

You'll graduate from this Digital Marketing Master's course with strong creative and digital skills, comprehensive marketing knowledge, and business awareness, all of which set digital marketers apart from their peers and are highly valued assets in many industry sectors, including:

  • E-commerce
  • Marketing
  • Advertising
  • Social media

Graduate destinations

Graduates of our Portsmouth campus course have worked in areas such as:

  • Digital marketing
  • Social media
  • E-commerce
  • Mobile advertising

Module Details

All modules on this MA Digital Marketing course are core. 

  • Consumer Insight and Analytics - 15 credits
  • Environmental Social Governance and Marketing - 15 credits.
  • User Experience - 15 credits
  • Digital Marketing Strategy - 15 credits
  • Research Methods for Marketing - 15 credits
  • Social Media Marketing - 15 credits
  • The Marketing Agency - 30 credits
  • Dissertation - 60 credits

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