Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1 year, full-time
In a crowded global digital marketplace, understanding digital techniques and how marketing, media and data analysis works is more crucial than ever, and are key skills today’s employers look for.
On this course you will explore the foundational principles of marketing, marketing insights, analysis and research processes, complementing this with digital research methods and embedding this within a framework of wider context and understanding, from digital media as a persuasive tool, to its role in marketing and advertising in our everyday lives.
You will take a detailed look at of the study of digital media and the production and management of digital media content alongside developing media planning and digital marketing strategy skills. By studying influencer culture, you will use theory to explain how they function within digital marketing, and reflect critically on social media influencers as both content providers and an industry.
A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.
Students enrolled on this course will develop and build on a solid foundation of knowledge to become confident critical thinkers and members of the digital media and marketing community.
Through groupwork, presentations and authentic assessment as well as traditional and professional assessment activities, students will develop skills across communication, management and planning needed in post-study employment.
Typically, students from the School go on to a range of different trajectories after completion. The school embeds employability opportunities through a range of activities: from external speakers to micro internships, and modules led by industry connections and developments.
Marketing Management and Practice
Consumers, Brands and Digital Communications Strategy
Market Intelligence, Data Analysis and Research Methods
Producing and Managing Digital Content
Dissertation (Digital Marketing)
Why choose Leicester for postgraduate study? The University of Leicester is recognised globally for world-class research and high-quality teaching, w...
