Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1 Year
Master the art of modern marketing and conquer the digital age. Develop essential expertise to lead with confidence and thrive in today's business landscape.
Marketing is the practice of identifying and satisfying customer needs. It has been transformed through:
digitalisation
electronic devices such as computers
the widespread availability of the internet
The demand for knowledge, skills, and expertise in digital marketing is high. This programme aims to bridge the gap.
The Digital Marketing MSc gives you a comprehensive and up-to-date critical understanding of digital marketing. It focuses on:
strategic and tactical digital marketing in the modern business environment
how research-led digital marketing informs business decisions
how effective digital marketing responses are scoped, planned, and developed
The programme is built on the expertise of our leading scholars. It gives you essential knowledge, skills and expertise. Its practical elements will prepare you for the modern business environment.
A 2:2 honours degree, or international equivalent, in any subject.
Careers
The programme will prepare you for a wide range of digital marketing roles, including:
digital marketing manager
Search Engine Optimisation (SEO) specialist
social media manager
email marketing specialist
content marketing manager
Pay-Per-Click (PPC) manager
You will be able to undertake roles in:
digital marketing/marketing agencies and consultancies
start-ups (your own or those founded by others)
small to medium-sized organisations
large corporates
Compulsory Modules
Digital Marketing Programme Community
Dissertation in Marketing
Marketing Research
Principles of Marketing
International Marketing Ethics
Contemporary Trends in Marketing
Digital Consumer BehaviourDigital Marketing Communications
Omnichannel Retailing
Social Media Marketing
Digital Marketing Strategy
Optional Modules
Digital Marketing Analytics
Customer Relationship Management
We are a world-leading, triple-accredited business school. We’re part of Newcastle University, a research-intensive Russell Group university with a pr...
