Combine creativity, data and strategy to connect brands with digital audiences. This course is CIM and IDM accredited, which means it meets global professional standards and gives you access to recognised digital marketing certifications.
Our MSc Digital Marketing course was created with digital marketing specialists and agency partners. It helps you plan, deliver, and assess marketing activity in a digital-first world. You’ll learn how to understand online consumer behaviour and use data and analytics responsibly. You’ll also design integrated digital marketing campaigns that deliver clear, measurable results.
Accredited by the Chartered Institute of Marketing and the Institute of Data and Marketing, the course is built around industry needs and gives access to recognised digital marketing certifications. You'll graduate with a specialist master’s degree that highlights your digital skills to employers in marketing and agency roles.
Applicants would normally have a first degree at Honours Classification 2:2 or above in a related discipline
Candidates with professional qualifications and/or work experience are considered on a case-by-case basis and may be asked to attend a 45-minute interview to discuss their background and interest in the course
For students where English is not their first language, a score of at least 6.5 on IELTS or equivalent
For applicants wishing to join the programme with L7 Postgraduate Diploma are required to take 120 credits.
The MSc Digital Marketing prepares you for leadership and strategic roles in digital marketing across sectors. You’ll graduate ready to plan, implement, and evaluate strategies that drive growth and innovation.
Career options include:
Digital Marketing Manager / Executive / Coordinator
Marketing Communications Manager
Social Media Strategist / Executive
Data and Analytics Specialist
Content Marketing or SEO Specialist
AI and Automation Strategist
Consultant or Entrepreneur
Core Modules:
Future Leaders Challenge
Learning without Limits
Impact Project
Digital Insights
Strategic Digital Marketing
Digital Marketing Futures
The University of Lancashire is one of the UK’s largest universities with a strong focus on employability, research, and innovation. It offers a...