Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master’s.
You can take this course if you have a keen interest in digital marketing and meet our entry requirements, regardless of your original undergraduate degree subject. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects and simulations.
You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.
Learn to apply your knowledge to real world situations through case studies, simulations and business projects. By working with live clients and other students on your Collaborative Marketing Project you’ll develop and apply your technical and practical skills to industry problems.
Qualifications or experience
English language requirements
For fees and funding options please visit website to find out more
If you meet our criteria, you could get a £3000 tuition fees discount – visit website for details
Companies are always looking for business aware students with a good understanding of marketing and strong digital skills.
Almost every industry needs digital marketing experts and when you graduate, you’ll have the knowledge and practical skills to take on roles in areas such as e-commerce, marketing, advertising and social media.
You’ll complete a Collaborative Marketing Project during your studies in a small team where you’ll work with companies and university departments to understand their situations and recommend marketing improvements and initiatives.
You’ll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module or employability events, judge competitions, or have been involved in designing your course content.
Graduates of this course have gone onto roles such as:
All modules on this MA Digital Marketing course are core.
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