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MSc Digital Marketing with Data Analytics

  • DeadlineStudy Details: September – 12 months January – 18 months 2 Years (part-time)

Masters Degree Description

The MSc Digital Marketing with Data Analytics offers a comprehensive blend of marketing and analytical skills, preparing students for the dynamic and evolving field of digital marketing.

This programme integrates theoretical knowledge with practical applications, ensuring graduates are well-equipped for the digital marketing landscape. You will learn how data can help inform decisions in a digital business environment while being mindful of social responsibility, sustainability and business ethics.

The MSc in Digital Marketing with Data focuses on the strategic use of digital marketing tools and data analytics. It covers essential topics like SEO, PPC, social media marketing, and email marketing, as well as data analytics and machine learning, offering a well-rounded understanding of the digital marketing sector.

This master’s programme will teach you how to use digital marketing and data analytics to achieve marketing goals.

You will learn how to use digital channels to reach and engage customers, how to collect and analyse data to extract insights, and how to use those insights to improve marketing campaigns.

Entry Requirements

  • UK first Degree minimum second class honours (2.2)
  • US Degree with a minimum CGPA of between 2.5 and 3.0
  • or international equivalent

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Fees

For fees and funding options, please visit website to find out more

Student Destinations

MA MSc Digital Marketing with Data Analytics Career Paths

Students who have graduated from our masters programmes in the Richmond Business School have gone on to work and study in the following locations:

American Express, BP, Citroen Algeria, Coca-Cola Servicios de Colombia, Credit Suisse, Glencore India Pvt Ltd, Laura Ashley Foundation, Merrill Lynch, Royal Bank of Scotland, Standard Chartered Bank, UBS, and the United Nations

Module Details

Fall Semester

  • MKT 7110 Marketing in a Digital World
  • MKT 7100 Global Marketing Strategy
  • EAP 7200 Advanced English for Business Studies

-- OR --

  • MGT 7200 Business Communication Skills (if your first language is English)

Spring Semester

  • FNN 7XXX Financial Management 1
  • MGT 7XXX Business Analytics: Data and Decisions
  • LBM 7107 Integrated Marketing Communications

Summer Semester

  • MKT 7200 Social Media Marketing
  • MKT 7160 Market Research Skills
  • FNN 7XXX Financial Management 2

Fall Semester

EITHER

  • MGT 7902 Internship
  • MGT 7510 Marketing Graduate Project

OR

  • MGT 7560 Marketing Research Graduate Exhibition

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