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MA Intercultural Business Communication and Marketing

  • DeadlineStudy Details:

    MSc Full-time: 1 year, Part-time: 2 years

Course Description

To work in an international marketing context you need to understand your audience and how to engage it. Our course combines the research and teaching strengths of the School of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.

Our course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.

Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:

  • Advertising
  • International management
  • Human resources
  • Corporate communication
  • Media and public relations.

Entry Requirements

A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

We’re committed to making sure that we offer support for students who might need it, please visit website to find out more about about our scholarships and bursaries.

Student Destinations

Our graduates have gone on to successful careers in a variety of international organisations, particularly in business functions such as advertising, international management, human resources, corporate communication and media and public relations.

Specific roles in these industries include:

  • IP services co-ordinator
  • International advertising and digital communication manager
  • International CRM executive
  • International lead generation
  • Business communications trainer
  • Project co-ordinator
  • Content and digital marketing assistant.

Module Details

  • BUSINESS COMMUNICATION I: WORKING IN AN INTERNATIONAL ENVIRONMENT Compulsory 1
  • INTERNATIONAL MARKETING MANAGEMENT Compulsory 1
  • MARKETING Compulsory 1
  • RESEARCH SKILLS FOR BUSINESS AND MARKETING PROFESSIONALS Compulsory 1
  • BUSINESS COMMUNICATION II: COMMUNICATING WITH CUSTOMERS Compulsory 2
  • BUSINESS REPORTING TECHNIQUES Optional 2
  • DIGITAL BUSINESS STRATEGY Optional 2
  • GLOBALISATION: THEORIES, DISCOURSES AND PRACTICES Compulsory 2
  • INTERCULTURAL COMMUNICATION FOR BUSINESS AND MARKETING PURPOSES Compulsory 2
  • INTERNATIONAL BUSINESS PROJECT Optional 2
  • PERSPECTIVES ON CONSUMER BEHAVIOUR Compulsory 2
  • DISSERTATION Optional Year-long

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