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  • DeadlineStudy Details:

    MA 1 year full time, 2 years part time

Masters Degree Description

Business is now conducted on a global scale. This means organisations need marketing professionals with an international mindset and the ability to have an impact wherever in the world they operate.

You can take this course if you have a keen interest in marketing and meet our entry requirements, regardless of your original undergraduate degree subject.

On this MA International Marketing Master’s degree course, you’ll build business acumen while you develop a comprehensive and rigorous understanding of international marketing practice.

You’ll learn about core marketing theories and models, and cover topics such as global marketing strategy, international brand communications, social media marketing, and web analytics.

Entry Requirements

Qualifications or experience

  • A second-class honours degree or equivalent professional experience and/or qualifications.

English language requirements

  • English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

 

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Fees

For fees and funding options please visit website to find out more

Student Destinations

Marketing opportunities exist across all industry sectors – private, public and voluntary. These can range from the financial, consumer and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions.

Roles you could work in when you graduate include:

  • International market researcher
  • Marketing campaign officer
  • International marketing executive
  • Public relations account executive
  • Marketing consultant
  • Social media manager

Module Details

Core modules

  • Dissertation - 60 credits
  • Consumer Insight and Analytics – 15 credits
  • Environmental Social Governance and Marketing - 15 credits
  • Research Methods for Marketing - 15 credits
  • Social Media Marketing – 15 credits
  • Global Marketing Strategy – 15 credits
  • International Marketing Communications – 15 credits
  • The Marketing Agency- 30 credits

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