Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1 year or 15 months full-time
2 years part-time
Business is now conducted on a global scale. This means organisations need marketing professionals with an international mindset and the ability to have an impact wherever in the world they operate.
You can take this course if you have a keen interest in marketing and meet our entry requirements, regardless of your original undergraduate degree subject.
On this MA International Marketing Master's degree course, you'll build business acumen while you develop a comprehensive and rigorous understanding of international marketing practice.
You'll learn about core marketing theories and models, and cover topics such as global marketing strategy, international brand communications, social media marketing, and web analytics.
A second-class honours degree or equivalent professional experience and/or qualifications.
For fees and funding options please visit website to find out more
Countries such as India, China and Japan now among the world's top 10 economies, while Mexico and Brazil are expected to enter the top 10 by 2050 (The World in 2050, PWC).
This has led to a high demand for marketing professionals who have the ability to work effectively across cultures, regions and countries.
Marketing opportunities exist across all industry sectors – private, public and voluntary. These can range from the financial, consumer and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions.
Dissertation - 60 credits
Consumer Insight and Analytics - 15 credits
Environmental Social Governance and Marketing - 15 credits
Research Methods for Marketing - 15 credits
Social Media Marketing - 15 credits
Global Marketing Strategy - 15 credits
International Marketing Communications - 15 credits
The Marketing Agency - 30 credits
Master’s study opportunities at the University of Portsmouth Courses to help you go further We’re as ambitious for your future as you are...
Wed 20 May 2026