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MSc International Marketing

  • DeadlineStudy Details:

    MSc 12 months full-time (Sept start) 15 months full-time (Jan start) 24 months part-time

Course Description

Accredited by the Chartered Institute of Marketing (CIM) this specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.

Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment.

Entry Requirements

  • Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject.
  • We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.

The course is designed for students whose first degree is business-related with some knowledge of marketing or who have at least one year of practical experience of working in a marketing role after graduating from a non-specialist degree and who wish to specialise in international marketing.

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Fees

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Module Details

  • Creativity, enterprise and innovation
  • Curiosity, creativity and research
  • Strategies for international market expansion
  • Cross-cultural consumer behaviour
  • International pricing, finance and performance
  • Brand management in an international context
  • Research in action
  • Management consultancy in a global environment
  • Capstone business project

Optional modules (choose 2×10 credits):

  • Managing virtual work
  • Everyday sustainability for business
  • Global operations and logistics
  • Digital and social media marketing
  • Marketing science
  • Effective business negotiation
  • Public relations
  • Corporate lobbying for marketing
  • Marketing for SMEs

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