MLitt Marketing

The Masters in Marketing is a one-year taught programme run by the School of Management.

Highlights

• The programme focuses on the role of marketing within organisations and the wider global context within which they work. Upon completion of this programme you will have an integrated and critically aware understanding of marketing and organisations and be ready to take an effective role within them. 
• Marketing practitioners from industry and academia are invited as guest speakers on a regular basis to speak to take part in the programme, speak to students and lead masterclasses. 
• Students may have the opportunity to go on an annual marketing-related field trip.

Teaching format

Teaching is delivered through a mixture of core and optional modules using a range of delivery methods including lectures, small group tutorials, workshops and seminars. The average marketing cohort is 40 students.

Assessment comprises a combination of coursework and examinations. From June to August, students undertake a research project culminating in a written dissertation of 15,000 words. 

Marketing students are academically supported by their dedicated programme director as well as the Director of Postgraduate Programmes.

Further particulars regarding curriculum development.